The Life and Health Insurance Foundation for Education (LIFE) is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their families’ financial futures. LIFE was founded in 1994 in response to the public’s growing need for information and education on life, health, disability and long-term care insurance. LIFE also seeks to remind people of the important role insurance professionals perform in helping families, businesses and individuals find the insurance products that best fit their needs. To learn more about these topics, please visit www.lifehappens.org.
About Life Insurance Awareness Month
Life Insurance Awareness Month (LIAM) was created by the LIFE Foundation in response to growing concern about the large number of Americans who lack adequate life insurance protection. According to LIMRA International, 68 million adult Americans have no life insurance, and most with coverage have far less than most experts recommend. Held each September, Life Insurance Awareness Month is an industry-wide effort involving hundreds of leading companies and thousands of insurance advisors.
Chris Noth is the national LIAM spokesperson
Another way LIFE hopes to get Americans to think about their life insurance needs is by engaging the services of a celebrity spokesperson with a firsthand understanding of the benefits of life insurance. Actor Chris Noth, star of Sex and the City and Law & Order, was just nine years old when his father died in a car accident, leaving behind his mother to raise Chris and his two brothers on her own. Fortunately, Chris’ father was an insurance agent and understood the value of life insurance. The proceeds from his insurance helped the Noth family during that difficult time and enabled Chris’ single, working mother to put three sons through college. Throughout September, Chris’ story will be shared publicly in national TV and radio and public service announcements. Chris’ 60-second TV PSA can be seen at www.lifehappens.org/chrisnoth.
LIFE’s website is the leading source of objective information about life insurance. Spend a few minutes learning more and trying our interactive tools like the Life Insurance Needs Calculator.
If you have any doubts as to how your family would manage without you, it’s time to take charge of your situation by getting a life insurance check-up today. Don’t gamble with your family’s financial future for one more minute. Take charge of your life insurance situation today and rest easier knowing your loved ones would be taken care of if something were to happen to you. If you find that you have a need for coverage, we strongly urge you to act by contacting us and we can help you safeguard your family’s financial future.