Think about it. What would happen if suddenly, due to an illness or injury, you were unable to work?

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Without your paycheck, how long would you be able to make your mortgage or rent payment, buy groceries or pay your credit card bills without feeling the pinch? If you’re like most, it wouldn’t be long at all: Half of working Americans couldn’t make it a month before financial difficulties would set in, and almost one in four would have problems immediately, according to a Life Happens survey.¹

That’s where disability insurance comes in. Think of it as insurance for your paycheck. It ensures that if you are unable to work because of illness or injury, you will continue to receive an income and make ends meet until you’re able to return to work.

You don’t hesitate to insure your home, car and other valuable possessions, so why wouldn’t you also protect what pays for all those things—your paycheck.

May is Disability Insurance Awareness Month (DIAM), a national industry-wide campaign to help build awareness about the need for income protection. Helping my clients be prepared – and protected – with a disability income insurance policy starts with a personal conversation. Statistics show that just over 1 in 4 of today’s 20-year-old’s will experience a disability before they retire² and when asked, consumers who don’t have disability insurance say that the reason is that their advisor never brought it up.³ I do bring it up with my clients because I personally experienced a life-changing disability and can provide different sources of disability income protection. Don’t wait until Life Happens, take action today to protect your most valuable asset, your income.

¹The Disability Survey conducted by Kelton Research on behalf of Life Happens, April 2012

²U.S. Social Security Administration Fact Sheet, January 2015.

³Confused and Uninsured: Consumer Understanding of Disability Insurance, LIMRA 2013.