“What is Your Greatest Asset?”

Without hesitation, many people believe that their greatest asset is their home, or their retirement savings. Neither is correct. To be clear, your greatest asset is your ability to earn an income, that is, to make money and bring home a paycheck.

In a nutshell, my job is to help my clients protect their paycheck. My role is to solve a problem, and in this case, risk is their problem. We facilitate the transfer of risk. As I tell my valued clients, “let’s face it, your greatest asset desperately needs to be protected…” It is the foundation on which all of their hopes, dreams and aspirations are built. Without this type of “paycheck protection” coverage, it leaves them vulnerable financially.The statistics are undeniable, as well as, compelling. Get this: According to the National Safety Council, in the past hour alone, it estimates that nearly 3,000 Americans have become disabled. These are not your short-term, run-of-the-mill kind of setbacks like a minor injury. Rather these “average” disabilities last 2½ years. Of those, many are unable to earn a living for the rest of their lives. A 2005 Harvard University study revealed that 62% of all bankruptcies and mortgage foreclosures are due to disability.

Finally, the American Payroll Association reports that 71% of all Americans live paycheck-to-paycheck and have no savings to speak of, let alone having the financial resolve to survive even a relatively short disability. For more information on transferring the greatest financial risk you have, contact us for your FREE informational booklet, which was put out by the non-profit LIFE Foundation.

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