First of all, in the spirit of disclosure and to be clear, Elmer Wheeler and I are unrelated, irrespective of our last names. Nevertheless, his ideas are as applicable today as when he wrote them more than 70 years ago.
“Sell the Steak, not the Sizzle!”
You won’t find this long-lost marketing classic at your neighborhood bookstore, they’re out of print and rare to find–anywhere! But you certainly CAN find it here! See below for a sneak peek at the first chapter of this book. Order by clicking here: “Tested Sentences that Sell”
In his book, “Tested Sentences that Sell”, Wheeler summarizes the findings from his “Wheeler Word Laboratory”–measuring the effectiveness of certain words and using them strategically to boost sales results. Among the most notable is Wheelerpoint#1, “Sell the Steak, not the Sizzle!”–the biggest selling point in your entire sales proposition.
In the video below, Wheeler summarizes his 5 Wheeler Points.
Also, after checking out this old training video, click ElmerWheeler.Book and attached you will find a snippet of Tested Sentences that Sell–the first chapter from his book for your review in pdf format. If you feel like I did, that this book should be a part of your library, then click here to get it now! “Tested Sentences that Sell”
Here’s to your success!
M. Garrett Wheeler